Seoul’s Hidden Instagram Street: Discover Seosulla-gil (서순라길) Before Everyone Else

In a city bursting with hotspots, it’s rare to stumble onto a place that locals adore but tourists haven’t fully claimed. Seosulla-gil, a narrow, winding street tucked behind Jongmyo Shrine, is exactly that kind of find.

This stretch isn’t empty — far from it. On weekends, it hums with stylish Koreans meeting for coffee dates, taking soft-focus photos, or sipping cocktails as the sun sets. But foreign travelers? They’re still few and far between here, making it one of the most photogenic, authentic spots you can visit before the crowds catch on.

As you walk Seosulla-gil, the atmosphere gently shifts around you. Historic stone walls line one side, whispering stories of the past, while sleek cafés and cozy pubs glow with a modern Seoul vibe. Teumari Café offers delicate lattes in a traditional hanok setting, while SASA crafts seasonal drinks with an artistic touch.

Come evening, the street warms up. Daramgee Bar serves up craft cocktails and Korean side dishes in a space that feels both intimate and playful. At Seoul Gypsy, house-brewed beers arrive in quirky glasses, the music spilling softly through open windows.

What makes Seosulla-gil special isn’t just its good looks — it’s the pace. You can wander slowly here, pause when something catches your eye, slip into a quiet shop, or lean against a wall watching the light change. And when you’re ready for something livelier, Gwangjang Market is just around the corner, waiting with sizzling street food and late-night energy.

If you want to experience Seoul like a local — and grab some gorgeous photos along the way — Seosulla-gil should be on your list. Go now, before the secret’s out.

To reach Seosulla-gil (서순라길), take Seoul Subway Line 1, 3, or 5 and get off at Jongno 3-ga Station. Use Exit 7, and from there, it’s just a short five-minute walk to the entrance of the street.